Discover how important these keywords are for creating the structure of your website, meeting the needs of your customers, cutting down on remarketing expenses, and bringing in secret traffic sources that regular SEO tools could miss.
The SEO market has seen a lot of events in 2023, and our writers created some excellent articles to stay up with and reflect these developments.
Take a look at the top books of 2023 so you have plenty to think about in 2024.
Kacey asks in this Ask an SEO:
“Should we utilize a keyword in the absence of volume or difficulty data? There are moments when [tool name redacted] doesn’t have any information on certain terms.
Excellent query, Kacey!
Indeed, when it makes sense for your business, you should concentrate on terms with no search volume.
In the event that someone asks you “Why would we focus on questions that nobody is searching for?” here are four instances to support your business case.
You create the site’s framework.
Potential clients may have questions, and this answers those questions for current and potential clients.
Remarketing to an existing customer is less expensive than covering all acquisition touchpoints.
Although there may not be much search activity for the question, results are found for the primary term, which has a lot of searches.
Let’s examine each of these instances in more detail.
1. You’re constructing a site framework
There are typically fewer main website pages and information on e-commerce and branding websites.
You can develop topically relevant material using keywords and entities with zero search volume if these topics are pertinent to the work your firm or organization undertakes.
Search engines and prospective clients can learn more about your offerings and the sites that offer those solutions thanks to this information.
You can use an internal link to direct viewers to the conversion page as you discuss or showcase a good or service. This is an organic approach to developing a website’s structure for search engine optimization while also benefiting the user.
Additionally, the page may help your other sites rank higher in search results if it receives backlinks from reliable sources.
Pro Tip: Just because a tool indicates there is no search volume does not imply that there are no users looking for information.
If you create a high-quality user experience, you can end up becoming the website that bloggers and journalists refer to when they’re searching for information.
2. Since Clients Inquire
An SEO tool has no idea what queries your clients are posing. They are limited to posing different query types and estimating the number of individuals who are actively looking for information.
Request access to the live chat question database by speaking with your customer service representatives.
There is undoubtedly a search volume, and it’s probably a high-intent one as well, if your clients are actively posing these queries and the term or query is appearing in the SEO tools.
Given that the user is further along in the sales funnel and seeking to convert, a high-intent term with 100 monthly searches may generate more money than a low-intent phrase with 10,000.
Pro Tip: Compared to someone taking a wild guess and using internet research, you have a data-based edge because you know the individual is seeking for a specific response and your customer care team has demonstrated what answers the inquiry and converts the customer.
One choice is to write a blog post specifically about the subject.
Try including a video demonstration if there’s a how-to section, and aim for the YouTube and Google Video results.
Additionally, you should think about including the question in the text of your product or service page if it is one that directly relates to how to utilize it. This could increase conversion rates. This would make a useful addition to a FAQ as well.
You can reassure those who are thinking about using your services or making a purchase from you by providing the answers to these questions.
Because they are not responding to the same question repeatedly, customer support’s job is lessened, and the PPC and social media teams have a new resource to attract customers.
3. Remarketing Is Less Expensive Than Purchasing
Remarketing pixels can be used to tag an individual if you are able to attract them through SEO.
If the individual is farther up the sales funnel, you may tag them and bring them back for pennies on the dollar, as opposed to bidding on the huge keywords where you require a large budget.
The fact that you provided a solution in the material rather than making a forceful sales pitch is an extra bonus. If you performed well, you win their confidence.
They can continue returning to your site for more pertinent content or direct conversions since, as your remarketing ads demonstrate to them, you have already established credibility and trust.
However, the topic and the customer’s position in your sales funnel will determine all of this.
4. Larger Phrases Can Display Your Content
Use the shorter volume term in the incognito mode of a search engine, even if the long-tail phrase or inquiry has no search volume. You can take the traffic from the following and see if the query really does exist there:
People Inquire As Well.
Related searches.
Knowledge panels and videos.
Something else.
You might replace these with a more pertinent and improved user experience if the titles of these, or the responses, match your theme. Your phrase appears for a phrase with 20,000 monthly queries even though it has no search volume. We employ this tactic with certain of our clients who don’t have enough experience establishing links and have more recent websites.
Examine what is lacking but necessary to address the issue and offer it. Provide material that answers the question first and then offers more solutions if the top sites currently have a wonderful response but it’s hidden under unnecessary fluff.
Pro Tip: I occasionally use YouTube for this. I search for the videos that appear in the top results for the longer terms, then I watch what follows each one.
I then research the reasons for the recommendations for these movies, the things they lack, and the similarities between them and the other videos.
After that, I strive to make a better video and capture the attention of the viewer without using the primary sentence.
In summary
It is worthwhile to pursue keywords with no search volume, but only if they are pertinent to your line of work.
They can be used by several channels, boost conversions for users in your funnel, and drive traffic that SEO tools miss.